Sandals La Toc on St. Lucia is popular with private plunge pools overlooking the Caribbean Sea.

The bible says a good name is worth more than silver and gold. Or something like that.

Alan Whitt

I’ve learned that truth the hard way … that no matter how well you polish your reputation it can be tarnished by wrong choices or a few well-placed lies.

You do all you can to protect your reputation.

In another life I worked as news editor for ESPN’s signature show – SportsCenter, and even won a couple Emmy Awards. My job was to make sure that everything shows reported was 100 percent accurate.

ESPN takes great pride in correctness. My motto was “it’s better to be second and right … than first and wrong.”

Your brand is your reputation … and your reputation is your bread and butter.

No brand is more sparkling than Sandals portfolio of resorts – including Sandals Resorts, Beaches Resorts and Grand Pineapple Resorts. That explains why all of them received certificates of excellence from TripAdvisor – the website that reviews hotels and itself has a reputation for accuracy.

If you know the Sandals name you understand that quality is premium. Sandals and Beaches are all-inclusive quality resorts who’s clients relax in the lap of luxury for the duration of their stay.

TripAdvisor’s certificate of excellence award honors hospitality excellence. The accolade is given only to establishments that consistently achieve outstanding traveler reviews at TripAdvisor.com.

Only 10 percent of accommodations listed on the website receive the award, so the fact that Sandals received 20 awards from amongst the thousands of hotels and resorts around the world says it all.

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